A Brief History of Chocolate by Steve Berry

Author:Steve Berry
Language: eng
Format: epub
Publisher: HarperCollins Publishers
Published: 2013-12-12T16:00:00+00:00

One snack for the outback Tracker (1985).

Cadbury’s first crack at Twix’s crown came in the shape of Skippy, exhumed from its ‘60s grave and revived with a bright, colourful wrapper and a low, low price of 12p. Demand was poor, however, for ‘a crunch in the biscuit and a munch in the middle’, and Skippy’s threat proved as empty as its calories. It even looked like the interloper as part of a combined Cadbury’s Nat West bank account promotion – kids in the ‘80s were always opening bloody bank accounts – offering a £2 starter in return for posted-in wrappers.

Authentic two-fingered salutes were finally flourished Twix-ward after Cadbury invested in new technology and development in the mid-80s, specifically in the field of chocolate texturing and extrusion. One of these, declared the Bournville boffins modestly, would be ‘the next Wispa’. The results were kept as far out of sight as possible during the test phases, with Spira (in search of a ‘young and active’ teenage market) only available in the Granada region and Twirl banished to Ireland.

Initially sold as a solo bar, the latter eventually went two’s up in 1990 to make it appear less like a Dipped Flake, and survived by virtue of an execrable ‘can’t top the taste of a Twirl’ campaign. In stark contrast, Spira and its ‘clean, crisp taste’ went toes up.

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